WHAT ARE THE STAGES OF PREPARATION FOR AN EXHIBITION?

The effectiveness of the exhibition for 80% depends on the quality for its preparation. According to many experts and exhibitors, the minimum period of preparation for participation in the exhibition should be three or four months. The Exhibition Manager should include to the development work plan the following questions:

• Preparation of the Exhibition Stand;
• Preparation of Handouts;
• Selection and Training of Personnel;
• Provision of information to the Customers and Partners.